Gifting for Varalakshmi Vratham: Know Importance, Trends and Must Haves
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Gifting for Varalakshmi Vratham: Know Importance, Trends and Must Haves

Post by Ashritha D A
Sep 18 2025

Varalakshmi Vratham is a revered festival celebrated with great devotion and enthusiasm, particularly in Southern India.

What is Varalakshmi Vratham?

This auspicious occasion is dedicated to Goddess Lakshmi. It is the embodiment of wealth, prosperity and well-being. Moreover, it is considered a time for families to come together, offer prayers and seek the blessings of the divine. Among the many rituals and customs associated with Varalakshmi Vratham the tradition of gifting holds a special place. Gifting during Varalakshmi Vratham not just a gesture of goodwill but also a way to honor the traditions and cultural values passed down through generations.
If you are preparing your Varalakshmi Vratham gift package, this blog offer the tips and importance of gifting and being blessed during this religious time.

The Cultural and Religious Significance of Varalakshmi Vratham

Varalakshmi Vratham, also known as Varamahalakshmi Festival, is observed on the second Friday of Shravana month (July-August) in the Hindu calendar. The festival is dedicated to Goddess Lakshmi in her form as Varalakshmi, the granter of boons and blessings.

Who will benefit from Varalakshmi Vratham the most?

Devotees, especially married women, perform this vratam (fasting and prayer) to seek the goddess’s blessings for the well-being and prosperity of their families.

The rituals of Varalakshmi Vratham begin with the decoration of the goddess’s idol or kalash (sacred pot symbolizing the goddess) with traditional items like sarees, jewelry and flowers. This ritual, known as Varalakshmi Vratam Decoration is a significant part of the celebration. Women take great care in adorning the goddess, believing that the more beautifully she is decorated, the more pleased she will be and the more blessings she will bestow.

Traditional Gifting Practices

Gifting during Varalakshmi Vratham is a part and parcel of age-old tradition. To establish meaningful social bonds and to spread the spirit of goodwill and sustained relations, people exchange gifts among family members, friends and neighbors.

The Perfect Bagina or Gifts for Varalakshmi Vratham

The gifts often referred to as Bagina, are offerings made to the goddess and then distributed among the devotees. The contents of a Bagina typically include items that are significant to the pooja (prayer) and the festival.

What your Traditional gift package should have?

1. Display Platters for God Pooja: These include decorative items used to create beautiful arrangements for the pooja area enhancing the sanctity and visual appeal of the space.

2. Varalakshmi Tamboolam: Tamboolam is a traditional offering that typically includes betel leaves, areca nuts, coconut, fruits, blouse pc, green colour bangles, kumkum, turmeric packet and a small token of money presented to married women as a symbol of respect and blessings. The Varalakshmi Tamboolam is an essential part of the gifting ritual reflecting the cultural significance of sharing prosperity and good fortune among women.

Gifting for Varalakshmi Vratham: Know Importance, Trends and Must Haves
Gifting for Varalakshmi Vratham: Know Importance, Trends and Must Haves

3. Mara or Chata: Traditional mara or chata is decorated for vayanam purpose

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4. Return Gifts Bagina Related Products: These include small tokens of appreciation given to guests and participants in the pooja. They often contain kumkum (vermillion), turmeric and small gifts.

5. Fresh flowers: Include garlands made of jasmine or roses are an important part of the Bagina, symbolizing purity and devotion.

6. Bagina Pouches: Small pouches containing turmeric, kumkum, black bangles, chuvvaku, comb, mirror, kajal and other auspicious items which is another significant aspect of the festival.

7. Sweet Making Items for Varalakshmi Pooja: A thoughtful addition to the gifting. Sweet-making essentials such as 100-500 grams of rice, sugar, moong dal and tur dal are included. These ingredients are crucial for preparing the traditional sweets and prasadam (offerings) made during the Varalakshmi Pooja. By gifting these items you not only contribute to the pooja but also ensure that the household has everything needed to prepare the sacred offerings.

These traditional gifts are not just material offerings but are imbued with religious and cultural significance. They represent the giver’s devotion, the goddess’s blessings and the bonds of community and family.

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The Evolution of Gifting: Modern Trends

While traditional gifting practices remain integral to Varalakshmi Vratham modern trends have also emerged, reflecting the changing times and preferences. Today, many people are exploring new and creative ways to express their devotion and celebrate the festival, while still honoring the traditional values.

Modern Gift Ideas for Varalakshmi Vratham

1. Varalakshmi Vratam Decoration Kits:

As the festival approaches, many online and offline stores offer ready-made decoration kits that include everything needed for the Varalakshmi Vratam Devi Decoration. These kits are designed to make the preparation process easier especially for those who short on time but still wish to perform the rituals with full devotion.

2. Personalised Gift Hampers for Varalakshmi Vratam:

Customised gift hampers have become a popular trend during Varalakshmi Vratham. These hampers can be curated to include variety items such as pooja essentials, sweets, dry fruits and even beauty products. The personalisation of these hampers adds a special touch, making them an ideal gift for family members and friends.

3. Luxury themed Gifts:

Themed hampers such as eco-friendly hampers or luxury hampers, are also gaining popularity.

4. Elegantly crafted Home Varalakshmi Vratam Gifts:

Recently, there has been a growing interest in gifting home décor items that align with the festival’s theme. Items like elegant pooja stands, designer diyas (lamps) and artistic representations of Goddess Lakshmi are favoured as gifts that can be used year after year during the festival.

5. Eco-Friendly Gifts:

Recently, devotees are opting for eco-friendly gifts. These include items made from biodegradable materials, reusable pooja accessories and organic products. Eco-friendly gifting not only aligns with the values of simplicity and purity in Hindu traditions but also reflects a modern consciousness towards protecting the environment.

6. Virtual Gifting:

In the digital age, virtual gifting has become a convenient option, especially for those who are unable to be physically present with their loved ones during the festival. E-gift cards, online donation options and virtual pooja services are some of the modern ways to participate in the festival and express your devotion and love.

The Varamahalakshmi Festival 2024: Where Tradition and Modernity meet.

As we look forward to the Varamahalakshmi Festival 2024, it is heartening to see how the essence of Varalakshmi Vratham remains unchanged even as how we celebrate it continue to evolve. The festival continues to be a time of prayer, reflection and togetherness, where the act of gifting plays a pivotal role in expressing our love and gratitude to the goddess and our loved ones.
The gifts exchanged during this festival, whether traditional or modern, serve as a reminder of the blessings we seek and the values we hold dear. As we embrace new trends, it is important to remember the underlying significance of these practices and to ensure that our choices reflect the spirit of devotion and generosity that is at the heart of Varalakshmi Vratham.

On an End Note

The significance of gifting during Varalakshmi Vratham is profound, rooted in centuries-old traditions that celebrate the divine and the human connections that bring us together. As modern trends influence the way we celebrate, the essence of the festival—devotion, gratitude and the desire to share blessings with others—remains timeless.
Whether you choose to adhere strictly to traditional practices or incorporate new ideas into your celebrations, the key is to approach the festival with a spirit of reverence and joy. By doing so, you not only honor the goddess but also ensure that the blessings of Varalakshmi Vratham continue to enrich your life and the lives of those around you.

This Varalakshmi Vratham, as you select the perfect gifts be it Varalakshmi Vratam Decoration Kits, Gift Hampers for Varalakshmi Vratam, or traditional Bagina items—remember that the act of giving is itself a blessing, a way to spread the love, prosperity and joy that this beautiful festival embodies.

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